A TXT record is text in free, human-readable form, which is associated with a domain as a DNS record for one purpose or another. The most typical use of a TXT record is to add your site to an online search engine or to an analytics platform, which provides information about the targeted traffic to your website. Setting up such a record serves as verification that you're the domain name owner and they'll provide the content that you ought to include as the value when you create the record. Another purpose of a TXT record is to verify that an e-mail message is sent by the Internet domain owner and from a reliable server - this is the so-called SPF security, which prevents any electronic address created under your domain to be forged and unauthorized individuals to send junk e-mail making it appear like it was mailed from your own mailbox. You may include any other information you want to be associated with your domain in a TXT record as well.